SEO

Search Engine Optimisation is the process of improving the content of your website to make it easier to be found and more highly ranked on a search engine.  While there are other search engines, we will be focusing almost primarily on the Google Search engine – because it has over 90% market share for all searches in Ireland.

Organic search results are free – they are the listings that most closely match the user’s search query.

Paid search results are where advertisers pay to have their website display certain keywords. An example of these are ‘pay-per-click’ ads.  

Why is SEO important

Natural or organic search on average receives more than 250% more traffic than paid advertisements on Google. Users seldom click past the first page of Google and first page results on average get 85% more clicks.

Natural or organic search on average receives more than 250% more traffic than paid advertisements on Google. Users seldom click past the first page of Google and first page results on average get 85% more clicks.

Understanding Web Pages

We must firstly understand the make-up of a webpage in order to understand how google works.

A webpage is made up of a number of pages. Each web page consists of a

Page Title, Body Content, Headings (H1 to H6), Links, Images, Text.