A Comprehensive Guide: How To Rank On The First Page Of Google

Google today is clearly and unambiguously both-powerful and omnipotent. With more than 3.5 billion daily searches on the website, Google has a market share of more than 92 percent for search engines. It has made other search engines like Bing and Yahoo! pretty mediocre and useless at the very worst. Google will crawl 80 billion web pages every day as well as it has developed algorithms to determine the value of any website. Google is the sole arbitrator of the distribution of information on the Internet. If Google doesn’t know that you exist, you simply don’t doesn’t exist. Now let’s talk about how to rank on Google’s first page.

Why is it so important to rank on Google’s first page?

Millions of people depend on Google’s search results every hour.We are expecting them to be credible and trustworthy, offering the best answer possible for whatever we are looking for. The level of trust that Google and its users have built adheres to the Don’t Be Evil principle. That really is why it is so critical to appear on Google’s first page. You can built confidence with potential customers instantly. To those of us who own a small company, it may seem difficult to get to Google’s first page. However, it will help you accomplish what seems unlikely if you understand the basics of what Google teaches us using this knowledge regularly over time you will get your website on Google’s first page if you are perfectly willing to do this.

What is your website doing for your organization on Google’s First Page?

Getting your website on Google’s first page is like being in the middle of O’connell Street on a Saturday night (before the-pandemic) versus a hour by train outside of Dublin. Having your website on Google’s first page gives your company tremendous exposure and visibility. Statistically speaking, your website exposure will drop dramatically if you drop out of the results of the first page and you will receive fewer clickthroughs of several magnitude orders. In fact, while a first placement result may have a clickthrough of nearly 32 percent, that rate on the second page would drop to less than 2 percent. That’s a lot of eyeballs you ‘re missing out on so don’t fool yourself into thinking the scores on the second page are enough. The objective is evident: you need to get your website on Google’s first page.

Let’s look at several advantages of getting the website into Google’s first page:

Improved brand recognition & visibility

Once you’ve achieved Google’s first page ranking, you’ll see a dramatic increase in visibility for your website. If you use metric tools like Google Analytics, the very day you reach first page ranking you will see a huge spike in the overall traffic.

Improved Lead Generation

Google has been a surety in intended audience lead generation, with nearly 200 billion searches per month. If you obtain results on the first page, your conversion and clickthrough rate will increase as potential customers search for the services or products that best suit your company with their search. Such individuals are much more likely to turn from potential customer to consumer.

Improved Website Engagement

As we stated earlier, when it comes to helping you build trusted relationships with customers Google is like a best friend. In many cases, they made crucial decisions about becoming a customer when clicking on your web link.

Improved Web Authority

An inherent advantage of putting your website on Google’s first page is that Google regards You as an expert in your industry. Google has rewarded you with its endorsement of your expertise based on the quality of your website and its content, and is confident in sending its customers to your website. Having first-page ranking on Google is one thing, holding it is another. By creating fresh, evergreen content, such as blog writing, you keep your industry expertise in Google’s eyes.

Improved Trust

Trust had been a consistent subject all through this blog post, but I’ll say it again because it’s just that important. Google has played a cat-and-mouse game with the SEO industry for a long time. The so-called “black-hat” tactics are designed to find holes in Google’s algorithms that they could still exploit to increase site traffic temporarily. Google often inevitably catches on to such tactics and is updating its algorithms. The result for caught websites is they are blacklisted, and this can be incredibly hard to undo. When your website shows up regularly on Google’s first page without ever using black hat techniques, it means it is respected as a reliable and trustworthy information source. Google’s good faith leads to reliance on potential customers.

How to start ranking on Google’s First Page?

To answer this question, first we need to understand what exactly Google is searching for. Google has long said its content focus has always been on quality over quantity and its algorithms are designed with that in mind. So let’s break down a typical Search Engine Result Page (SERP) to see the content displayed by Google:

Paid advertising

The SERP page is becoming increasingly dominated by paid ads — Google is offering a paid service called Google Ads.

Local Business Listings

This section keeps growing in relevance, as users prefer local searches. This SEO sub-category is called the Local SEO and is built through your Google My Business page.

Directories are in fact organic links on which companies pay to be listed. This can cost as much as running a campaign with far less ROI on Google Ads.

Organic Positioning

The sweet spot here. This is the SERP section which shows results that Google most trusts. Links to a home page, internal page, or blog page in this section may go to.

How to get your website on Google’s First Page?

Optimization of search engines, or SEO, is the process of optimizing a website so it appears high on search engine results, which will increase the popularity of your online brand and better connect you to your target market. SEO is a very simple concept to grasp, but it can execute extremely tediously.

Operating a website properly requires a three-prong strategy:

Technical SEO is the basic foundation for the proper optimization of the site. This requires a code review to ensure that you do not penalize your website, search for plagiarism and duplication of content and general code performance. A well-optimized site makes sure it meets strict web standards.
Inbound SEO the strength of your content has always been about the Inbound SEO. In the eyes of search engines with “evergreen” content, the website needs to be unique and have the correct balance of relevant keywords and meta-descriptions. Writing a blog is a great way for people seeking you to keep content fresh and of value. It ‘s important that Google recognizes the key phrases on every page or blog article you ‘re trying to emphasize. Make sure to use a unique target key phrase (e.g. Website Developer in Dublin), SEO title, meta tags, slug and alt tags for image on every page you make. If you are unsure which keywords to choose from, try this Try Google’s Keyword Planner tool.
Outbound SEO uses external referring links to convince you have relevance to search engines and to drive traffic to your website. Connecting to social media, directory listings and partner sites is critical to achieving effective outbound SEO. In fact , the number of external websites that connect to your site is one of the most important criteria used by Google when evaluating site relevance.

The effective deployment of these techniques will ensure that you provide the best possible chance to prove its importance to your website. For starters, if you wish to evaluate the current status of the popularity of your website, use Alexa’s Website Analysis Tool. Alexa positions its set of criteria on your web traffic as a whole and pages-viewed-per-visitor to determine the global popularity of your website by assigning you a rank number. The smaller the number, the more popular the site is. While this data is a somewhat simplistic “Big Picture” snapshot of your website performance, it can be of immense value compared to your competitors’ Alexa rankings.

Some Important Considerations to Get your website on Google’s First Page

Once your initial SEO has been completed, there’s always more room for improvement. Here is a list of some of the other criteria that you should be pursuing.

Local SEO & Google My Business List
Create Business profiles on all popular websites & social media
Submit your link to website directories
Try setting up a campaign on Google Ads
Optimize web design also mobile responsive
Concentrating on UX / UI layout

Conclusion

The topics we covered in this blog post are just a few critical actions that you can consider doing to get your website up on Google’s first page. While there are technical steps which can improve the performance of a website , it is important to note that SEO is not just a quick-fix or one-time task. Effective SEO needs continuous strategies which take work and dedication to deliver desired outcomes. If you are interested in professional SEO services for your business or non-profit organization give us a call today and request a complimentary SEO analysis.

A Comprehensive Guide: How To Rank On The First Page Of Google